Georgia has rolled out eKalata, an official online portal where residents can compare grocery prices before they shop. The government-backed site is already open to the public and is aimed at helping households track affordable options on everyday essentials.
What the portal covers
The platform focuses on 13 basic family-basket products — staples such as eggs, sugar, rice, pasta, flour, chicken, milk, matsoni, sour cream, butter, sunflower oil, cottage cheese, and buckwheat. Users can filter by category or browse all items at once.
At launch, eKalata lists offers from 12 major retail chains operating across Georgia. Each retailer card shows how many tracked deals are available, making it easier to see where competition is strongest on a given product.
How shoppers use it
Rather than checking prices store by store, visitors can search products, compare unit costs across chains, and build their own basket to see a running total. The homepage highlights how many retail chains and current offers are in the system — figures that update as retailers submit pricing data.
The interface is available in Georgian, with navigation for about and contact pages. For expats and newcomers, the English-language name and straightforward layout make the tool accessible even before full localization.
Why it matters for households
Food inflation and weekly shopping bills remain a concern for many families in Georgia, especially in larger cities. A central price-comparison tool gives consumers a clearer picture of where staples are cheapest on a given day, without relying on informal tips or visiting multiple stores.
Official portals of this kind also encourage retailers to keep shelf prices competitive on tracked items. Whether someone is stocking a kitchen in Tbilisi, Batumi, or elsewhere in the country, eKalata offers a practical way to plan a shop around essentials rather than guesswork.
